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With over 400 million social networking users around the world, social networking has become an indispensable part of the Internet.
However, consumers do not want to wait until they get home to log-on to their PC to share photos or stories of what happened in their day or to see what their friends have been up to, they want to stay connected while they are on the go. The OZ Mobile Social Networking Solution enables mobile operators to deliver a true mobile social networking experience to their end-users, and allows social networking services to quickly reach millions of potential mobile users. The OZ Mobile Social Networking Solution provides the following benefits:
Distribution
To date, OZ has shipped more than 85 million mobile messaging clients, and has unique expertise in working with mobile operators and handset manufacturers to preload highly optimized mobile applications on phones; thereby ensuring mass distribution and proper discoverability of the service. Given the inherent complexity of preloading applications on mobile devices, as well as the increasing number of social networking sites, the only way to ensure mass-market usage of mobile social networking is via a single client that can connect to multiple social networking services.
Service differentiation
Even though multiple communities are made accessible via a single client application, social networking communities need to be different, both in terms of branding as well as feature set. The client has to take this difference into consideration, and enable on-going customization and evolution of the end-users experience for each community after the phone is sold.
Optimized usability
The OZ Mobile Social Networking solution gives end-users easy access to their favorite social networking services on mass-market devices. Users can browse, post comments, upload photos and videos, participate in discussions and be alerted when their friends update their profiles or blogs.
Revenue generation
The OZ Mobile Social Networking solution supports a variety of billing models, including real-time billing, to enable mobile operators and social networking providers to effectively capitalize on the messaging traffic generated by end-users.
For mobile operators, mobilizing social networking communities translates into new revenue streams, increased ARPU and is an ideal way to attract and maintain subscribers. The OZ Mobile Social Networking Solution provides mobile operators with a branded social networking services environment that is optimized for mass market/low-cost mobile phones.
Mobile Operators benefit from the OZ Mobile Social Networking Solution by being able to generate additional revenue through messaging volume. Additionally, mobile operators now have the ability to control the offered services, thus optimizing the end-to-end experience.
OZ's strong relationships with the mobile operator and handset manufacturers allows social networking providers to quickly gain mass distribution access across millions of handsets.
With the OZ Mobile Social Networking Solution, consumers can always be connected with their contacts on their favorite social networking sites, by being able to instantly update their pages with text, video and images while they are on the go.
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